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Juliette De La Noue
Juliette De La Noue
Advertising Manager at Française des Jeux
Paris, France
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TitleHow To Become Rich
Title (original language)Comment devenir riche
Agency
Campaign How To Become Rich
Advertiser Française des Jeux
Brand Millionnaire
Date of First Broadcast/Publication 2004 / 6
Product Millionnaire
Product (original language) Millionnaire
Business Sector Lottery & Gambling
Tagline Millionaire. Nothing is easier to become one.
Tagline (original language) Millionnaire. Il n'y a pas plus simple pour le devenir.
Story A man successively tries to launch different activities in order to become a millionnaire... but none of them is a success.

Until he scratches a millionnaire ticket and wins !
Story (original language) Une comédie légère, gentiment ironique, dans laquelle un jeune homme se rappelle avec humour ses tentatives pour devenir millionnaire : lancement d’une marque de t-shirts, recherche d’une riche héritière ou encore création d’un parc d’attraction. On l’aura compris, ses expériences infructueuses déboucheront sur une fin heureuse, mais inattendue : c’est tout simplement en grattant un ticket Millionnaire qu’il l’est devenu… Un récit rocambolesque traduisant la nouvelle signature du jeu : «Millionnaire. Il n’y a pas plus simple pour le devenir.»
Problem (original language) Lancé en 1991, le jeu Millionnaire n’a pas pris une ride. Toujours aussi attractif (1er jeu de grattage avec 20 millions de tickets vendus en 2003) il est l’emblème du rêve et de l’accès au gain mythique d’1 million d’euros. Un accès « facile » avec ce jeu (on gratte, on tourne la roue) que la Française des jeux a voulu mettre en scène dans cette campagne.
Media Type Television
Length
Market France
Advertising Manager
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Advertising Manager
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