SEAT - "Rock'n Roll Street B"

Atletico International Barcelona, Spain

5168

Title	Rock'n Roll Street B
Agency	Atletico International
Campaign	SEAT Ibiza & rock'n'roll
Advertiser	SEAT S.A.
Brand	SEAT
Posted	October 2008
Product	Ibiza
Business Sector	Cars
Story	How would it be if Travolta & Co. had to remake the Greased Lightning scene nowadays? The excitement for the first car would be the same... and not much else (specially if you have your brand new car for a so low price). Just have a look at this fresh Spanish campaign (the effects are the same we can find in any Youtube video). Cheap young car (60 / month), cheap young ad. As simple as it gets.
Philosophy	A very young and casual campaign based on a home made video contest (make your own version of the TV spot, win 3 SEAT ibiza... and maybe your video will be the next SEAT Ibiza ad!). Easy going car, easy going campaign. YouTube effects, easy body movements and the excitement of getting the first car in your life. The result couldn't be funnier.
Problem	Run Out of the Spanish SEAT Ibiza.
Media Type	Television
Length	30 seconds
Market	Spain
Music Company / Composer	BSO
Creative Director	Josep Ma Vasora
Account Director	Flocelo Puig
Creative Director	Pepe Colomer
Account Executive	Silvia Roizner
Executive Creative Director	Arndt Dallmann
Copywriter	Lydia Beltri
Art Director	Paolo Furlan
Agency Producer	Melania Valero
Director	Salmon Holmboe
Production Company	Got Film?
Post Production	Metropolitana