Hornbach - "Regret Nothing.- About the grandeur in failure"

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

21096

Title	Regret Nothing.- About the grandeur in failure
Title (original language)	Bereue nichts. Von der Größe im Scheitern (Englisch)
Brief	A boy cycles up a hill, keen to greet his father who is working on a major construction project. As the boy approaches, the man gives a mighty thump of the hammer and the entire building collapses. The boy is distraught until he sees that his father finds the while thing hilarious. Projects don't always go smoothly. Accept the glory of defeat and start again from scratch.
Agency	HeimatTBWA\
Campaign	Regret Nothing
Advertiser	Hornbach. Bau- & Gartenmärkte
Brand	Hornbach
Date of First Broadcast/Publication	2017 / 3
Business Sector	Drugstores, Specialty Stores
Story	Every project has its pitfalls and its challenges. It was time to shatter the image of the notorious hero, yet still have this character emerge victoriously from the rubble of his endeavors. Giving something a go, having the courage to try, and everything that goes along with it -- including the possibility of defeat: In our culture, defeat is almost sneered at and is not really considered an option.
Media Type	Television
Length	67 seconds
Director	Andreas Nilsson
Production Company	Czar.de
Music	Andy Hull
Music	Robert McDowell
Executive Creative Director	Guido Heffels
Creative Director	Marlon Fischer
Creative Director	Felix Pfannmüller
Art Director	Lukas Kölling
Agency Producer	Kerstin Heffels
Photography / Illustration	The Wade Brothers