Alex Lewis
Account Planner at Knowledge Generation Bureau
Philadelphia, United States
TitleBack to School
Agency
Campaign Hard Court Defender
Advertiser Foot Locker
Brand Foot Locker/adidas originals
Date of First Broadcast/Publication 2013 / 8
Business Sector Shoes
Story It takes us right into the heart of the most glorious event in sneaker history; the coronation of LA’s sneaker king, Snoop Lion. The campaign is inspired by the single ‘Here Comes the King’ from Snoop Lion’s latest album.In the commercial and longer online video, featuring Snoop’s track, we follow the journey through downtown LA of a Foot Locker Europe Striper as he delivers a precious new pair of ‘Hard Court Defenders’ encased in a crystal box. 
Media Type Television
Length
Market Canada, France, Netherlands, United Kingdom, Italy, Spain, Australia
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