Jose Cabaco
Creative Director at Havas Global
New York, United States
TitleGet in the Game
Agency
Campaign Get in the Game
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedNovember 2007
Product Family Play
Business Sector Video Games/Consoles
Story
Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy – it’s an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates.
Problem
To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers.
Media Type Television
Length
Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Audio Post Production Eleven

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