Title | T-Shirt |
Agency | Wieden + Kennedy |
Campaign | The Band - EA |
Advertiser | Electronic Arts Inc. |
Brand | EA |
Posted | December 2007 |
Product | Rock Band |
Business Sector | Video Games/Consoles |
Tagline | Start a Band. Rock the World. |
Story | With fans screaming on both sides of their limousine as it pulls into the backstage area, the four rockers discuss the merits of lead singer Jakes Sheryl Crow t-shirt. The guitar player, Eric, doesnt quite understand why Jake would wear the shirt, but he is in the minority as the other band members, including the limo driver, seem to like both the shirt and Ms. Crow herself. |
Problem | To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Epic |
Post Production | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Creative Director | Jed Alger |
Copywriter | Jonathan Raymond |
Art Director | Storm Tharp |
Account Director | Brendan Keenan |
Account Executive | Jordan Delapoer |
Agency Producer | Niki Polyocan |
Agency Producer | Jessica Staples |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Smuggler |
Director | Randy Krallman |
Audio Post Production | Lime Studios |
Sound Design Company | Amber Music |
Music | Faith No More |