Chef de pôle Communication Opérationnelle
at
Aéroports de Paris SA
Roissy Charles de Gaulle, France
| Title | The Exchange |
| Title (original language) | L'Echange (anglais) |
| Agency | agence .V. |
| Campaign | Exchange - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2008 / 1 |
| Product | United TDI |
| Business Sector | Cars |
| Tagline | An old car can cost more than a new one. |
| Tagline (original language) | Une vieille voiture peut coûter plus cher quune neuve. |
| Story | A man breaks down by night on a deserted road with his old car. When he tries to start again, the starter wheezes, making the headlamps flash. Two mafiosi in a big saloon parked nearby take this for a signal, and the man gets involved in an hostage exchange. |
| Story (original language) | Un homme tombe en panne, la nuit, sur une route déserte avec sa vieille voiture. Comme il essaye de redémarrer, les hoquets du démarreur font clignoter ses phares. Deux mafieux dans une grosse berline garée en contrebas prennent ceci pour un signal, et notre homme se retrouve impliqué dans un échange dotage. |
| Media Type | Television |
| Length | |
| Market | France |
| Sound Production | Chez Jean |
| Creative Director | Christian Vince |
| Copywriter | Pierre Riess |
| Art Director | Romain Guillon |
| Agency Producer | Katya Violi |
| Director | Sven Super |
| Production Company | NOSE PH |
| Advertising Manager | Thierry Lespiaucq |
| Advertising Manager | Olivier Bizot |
| Advertising Manager | Olivier Battut |
| Account Manager | Xavier Real Del Sarte |
| Account Manager | Alban Callet |
| Account Manager | Johanna Valade |
| Account Manager | Sophie Labat |
| Associate Art Director | Nicolas Martinie |
More Work
SEE ALLUn Autre Aéroport se Dessine
- BRAND:
- Paris Orly
- AGENCY:
- ARTEFACT
The Exchange (French)
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Parrot (French)
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Golf Test (French)
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Golf Test
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Shadow 3
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Shadow 2
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Shadow 1
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.
Parrot
- BRAND:
- Volkswagen
- AGENCY:
- agence .V.