Amnesty International - "Superheroes don't exist"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgium

5882

Title	Superheroes don't exist
Agency	Air, Partner of McCann
Campaign	Superheroes don't exist
Advertiser	Amnesty International
Brand	Amnesty International
Posted	January 2014
Business Sector	Human Rights
Tagline	Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
Story	In this online film, Amnesty International takes us behind the scenes of the superhero movies, only to come to the obvious conclusion that they do not exist. The message: we shouldn’t just sit back and wait for superheroes to save the world. But don’t worry– although we may not have super powers, we still have power: the power to protect human rights. It’s our responsibility. The film ends with the following lines: Superheroes don’t exist. Only you have the power to protect human rights. Support Amnesty. Become a volunteer or buy a candle.
Media Type	Case Study
Length	47 seconds
Creative Director	Marie-Laure Cliquennois
Creative Director	Grégory Ginterdaele
Copywriter	Julien Scouze Riviezzo
Art Director	Sébastien Stronghead Verliefde
Agency Account	Julie De Smedt
Creative Producer	Bérengère Lurquin
Creative Producer	Marie Libouton
Graphic Designer	Aldjia Bessalah
Photographer	Grégor Collienne
Assistant	Julien Hayard
Photographer	Nadia Jellab
Retoucher	François Olivier Dedeyn
Editor	Laurent Dwek
Radio Production Company	Think’n Talk