ALS League - "Connection Lost"

Publicis Brussels

Publicis Brussels Bruxelles, Belgium

8055

Title	Connection Lost
Agency	Publicis Brussels
Campaign	Connection Lost
Advertiser	ALS Liga
Brand	ALS League
Posted	November 2015
Business Sector	Disease Awareness, Support Groups & Associations
Story	You know that feeling of losing your connection on your phone, tablet or television? Frustrating, isn’t it? That’s only a glimpse of what it feels like when you’re diagnosed with ALS, a deadly disease with no known cure. The only thing left to do, is helplessly experience the disconnection of your body and organs until a vital organ is hit and you die. That’s why, on June 21st, International ALS Day, in collaboration with various national TV networks, we disconnected major TV shows during prime time, giving a voice to two ALS patients who know the terrible frustration of being disconnected. Both ALS patients explained how the disease impacted their lives, asking viewers to join the fight against ALS.
Media Type	Television & Cinema
Length	137 seconds
Creative Director	Tom Berth
Creative Director	Geert De Rocker
Creative Team	Sophie De Plecker
Creative Team	Joris Luyten
Designer	Jeremy Acquisto
Head of Digital	Seb De Roover
Account Manager	Jonas De Wit
Agency Producer	Marc Van Buggenhout
Agency Producer	Tuyen Pham Xuan
Production Company	Geronimo
Director	Dirk Domen
Producer	Mathias Kerner
Post Production	Merlin Vandenbossche
Cameraman	Piet Deyaert
Casemovie	Muna Baradi + Cobra