Olivier Dermaux
Olivier Dermaux
Copywriter at CLM BBDO
Paris, France
TitleUnforgettable
Title (original language)Inoubliable
Agency
Campaign Unforgettable
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication
Product Clio4
Story (original language) <p>Un film de lancement qui traite avec émotion du caractère indélébile de la première rencontre avec la Nouvelle Renault Clio</p>
Philosophy

Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’. 

Philosophy (original language) <p>C’est naturellement sur la séduction de son nouveau design que cette campagne de lancement capitalise. Une voiture coup de foudre qu’on n’est pas prêt d’oublier comme l’exprime la signature de la campagne : "On se souvient toujours de la première fois où l’on a vu la Nouvelle Renault Clio".</p>
Media Type Television & Cinema
Music Composer
Production Company
Director of Photography
Director
Producer
Producer
Producer
Producer
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager Patrick Lara
Copywriter
Art Director
Executive Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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