Title | Planet |
Title (original language) | Planète |
Agency | Publicis Conseil |
Campaign | Planet |
Advertiser | Orange |
Brand | Orange |
Posted | September 2007 |
Product | Livebox |
Business Sector | Telecommunications Services |
Tagline | More fun together |
Tagline (original language) | Allons plus loin ensemble |
Story | The first images of the film show people of all ages, from every corner of the world, all painting panels, canvases and meta sheets in dark-blue. Everyone's having fun as they all share the same task, just like a huge world party! As the spot progresses the viewer understands that they are actually all preparing a planetary "flash mob". "People power" enables everyone to interact together and their mission is to play the world biggest joke on two unsuspecting cosmonauts floating above the planet many thousands of miles away! |
Story (original language) | Les premières images du film montrent des gens de tous âges et de tous pays, tous en train de peindre des panneaux, des toiles et des tôles en bleu foncé. Tout le monde prend du plaisir à partager cette même tâche, comme une grande fête mondiale. On comprend peu à peu qu'ils préparent une mobilisation éclaire. Le pouvoir de chacun est de pouvoir interagir avec tous les autres et leur mission est de jouer la plus grande blague à deux cosmonautes ignorant tout et flottant au dessus de la planète à plusieurs milliers de kilomètres! |
Philosophy | This campaign presents the future vision of the internet: a new dimension enabled by the livebox "universe", a world where everything's possible, together. |
Philosophy (original language) | La campagne présente la future vision de l'internet: une nouvelle dimension permise par l'univers de la livebox, un monde au tout est possible, ensemble. |
Media Type | Television |
Length | |
Market | France |
Soundtrack | Keep Smilin', Keep Laughin' Be Happy |
Director | Frédéric Planchon |
Production Company | Irene |
Producer | Christine Clerc |
Sound Producer | Boris Nicou |
Post Production | Jeanne Raibaut |
Executive Creative Director | Olivier Altmann |
Copywriter | Olivier Dermaux |
Art Director | Mathieu Vinciguerra |
Advertising Manager | Delphine Ernotte |
Advertising Manager | Nicolas Guiramand |
Advertising Manager | Isabelle Quinlan |
Advertising Manager | François Baroin |
Strategic Planner | Valérie Henaff |
Account Director | Marie Wallet |
Account Director | Céline Veyrard |
Account Executive | Emilie Alalof |