Title | Magnum 5 Senses Strawberry |
Agency | McCann London |
Campaign | Magnum 5 Senses - Unilever |
Advertiser | Unilever |
Brand | Magnum |
Posted | July 2006 |
Business Sector | Ice Cream |
Story | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
Media Type | Poster |
Market | Belgium, France |
Creative Director | Milka Pogliani |
Director | Bruno Aveillan |
Art Director | Mark Hurst |
Production Company | Quad Productions |