Mark Hurst
Founder and President at Creative Good, Inc.
New York, United States
TitleMagnum 5 Senses Strawberry
Agency
Campaign Magnum 5 Senses - Unilever
Advertiser Unilever
Brand Magnum
PostedJuly 2006
Business Sector Ice Cream
Story SUMMARY

Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brand’s iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnum’s latest limited edition: the campaign for Magnum 5 Senses reclaimed the brand’s former strengths – stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
Media Type Poster
Market Belgium, France
Creative Director
Director
Art Director
Production Company

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started