| Title | Bus Shelter: 5 Senses Hazelnut |
| Agency | McCann London |
| Campaign | Magnum 5 Senses - Unilever |
| Advertiser | Unilever |
| Brand | Magnum |
| Posted | July 2006 |
| Business Sector | Ice Cream |
| Story | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| Media Type | Outdoor/Out of Home |
| Market | Belgium, France |
| Creative Director | Milka Pogliani |
| Director | Bruno Aveillan |
| Art Director | Mark Hurst |
| Production Company | Quad Productions |
More Work
SEE ALLBus Shelter: 5 Senses Strawberry
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses Hazelnut
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses Strawberry
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses Event
- BRAND:
- Magnum
- AGENCY:
- McCann London
Magnum 5 Senses (Italian)
- BRAND:
- Magnum
- AGENCY:
- McCann Worldgroup Italy