Matthijs Slot
Creative Directer and Partner at TBWA\NEBOKO
Auckland, New Zealand
TitleHandbag
Agency
Campaign TomTom GO, the Democratization of Car Navigation
Advertiser TomTom International BV
Brand TomTom Go
PostedJuly 2006
Business Sector Automotive Accessories & Services
Story SUMMARY

TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader.
Media Type Print
Creative Director
Creative Director
Art Director
Art Director
Account Manager
Account Manager
Account Manager
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started