| Title | Shark |
| Agency | Etcetera/DDB |
| Campaign | Shark |
| Advertiser | Gouden Gids |
| Brand | Gouden Gids |
| Posted | December 1999 |
| Product | Yellow Pages |
| Business Sector | Yellow Pages & Directories |
| Tagline | Yellow pages. Always the best buy. |
| Story | A janitor is cleaning the floors at an aquarium listening to his Walkman. As he performs a dance move he punctures the glass wall of the aquarium. The cracks begin to spread. His partner decides to help him by calling glass installers from the numbers he finds in the Yellow Pages. The glass continues to crack as he calls several companies looking for the best price. He takes his time and discusses prices and services with the firms. Meanwhile, the glass continues to crack. Things reach a critical point when a large shark in the tank begins to head for the nearly shattered glass. |
| Media Type | Television |
| Length | |
| Market | Netherlands |
| Creative Director | Ben Imhoff |
| Associate Creative Director | Willem van Harrewijen |
| Copywriter | Willem van Harrewijen |
| Art Director | Ben Imhoff |
| Agency Producer | Annabel van Ditmar |
| Director | Matthijs van Heijningen Jr |
| Production Company | CZAR Amsterdam |
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