| Title | Beat it |
| Agency | BBH |
| Campaign | Beat it |
| Advertiser | Perfetti Van Melle |
| Brand | Mentos |
| Date of First Broadcast/Publication | 2009 / 7 |
| Business Sector | Chewing-Gum |
| Tagline | Theres nothing like a Mentos Kiss |
| Story | The TVC is set outside a typical US gas station where a group of friends pull up to refuel. As he waits by the car, one of the guys begins to beatbox. Our local guy, the hero, matches his beatboxing and they begin to dual, each time raising their beatboxing game. However, their mouths soon dry up and they begin to faulter. Our hero pops a piece of new mouth-watering Aqua Kiss gum whereupon his mouth transforms itself, producing the most amazing beatboxing sounds. Naturally, he gets the girl, who simply cant resist his Aqua Kiss. |
| Problem | To launch new Mentos Aqua Kiss mouth watering gum |
| Media Type | Television |
| Length | |
| Production Company | Sonny London |
| Post Production | Finish TV |
| Account Manager | Corina Cuddihy |
| Account Planner | Dan Hauck |
| Creative Director | Rik Brown |
| Creative Director | Jon Fox |
| Creative Team | Dan Bailey |
| Creative Team | Brad Wolff |
| Strategic Planner | Darius Karbassioun |
| Business Director | Richard Lawson |
| Director | Guy Manwaring |
| Editor | Mark Edinoff |
| Editing Company | The Quarry |
| Performer | Killa Kela |
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