| Title | The Billboard |
| Title (original language) | Affiche |
| Agency | DDB Paris |
| Campaign | The Billboard |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 1999 / 3 |
| Product | Polo |
| Business Sector | Compact & Small Cars |
| Tagline | Is the 30 standard equipment too much equipment? - The new Polo. |
| Media Type | Television |
| Length | |
| Market | France |
| Creative Director | Christian Vince |
| Copywriter | Arnaud Roussel |
| Art Director | Arnaud Roussel |
| Agency Producer | Corinne Persch |
| Director | Christian Vince |
| Production Company | Why us? |
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