Diana Angelesku
Copywriter at MullenLowe Romania
Bucharest, Romania
TitleHe only married her to take advantage of 12 year old daughter
Agency
Campaign Read a Book - Romanian Ministry of Culture
Advertiser Romanian Ministry of Culture
Brand Ministerul Culturii
PostedSeptember 2004
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations.
Problem Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore.
Media Type Print
Market Romania
Creative Director
Photographer
Image Data Bank
Art Director
Copywriter

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