Title | A boy found a treasure buried under a tree |
Agency | MullenLowe Romania |
Campaign | Read a Book - Romanian Ministry of Culture |
Advertiser | Romanian Ministry of Culture |
Brand | Ministerul Culturii |
Posted | September 2004 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations. |
Problem | Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore. |
Media Type | |
Market | Romania |
Creative Director | Mihai Coliban |
Photographer | Cosmin Bumbut |
Image Data Bank | Gettyimages.com |
Art Director | Octavian Giosanu |
Copywriter | Diana Angelesku |