Title | Sleeping Pills |
Agency | Havas Brussels |
Campaign | Sleeping Pills |
Advertiser | Pharmacia |
Brand | Foundation for Research and Prevention of Sickness |
Posted | December 1999 |
Product | Public Interest |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Story | This public service commercial means to inform people with sleeping problems that there are solutions that don't lead to a sleeping pill addiction. On-screen: Most people are scared of becoming dependent on sleeping pills. Today, there are solutions which don't lead to dependence. Talk to your doctors about them. |
Media Type | Television |
Length | |
Market | Belgium |
Creative Director | Véronique Hermans |
Copywriter | Frederik Dewispelaere |
Art Director | Minou van de Kerckhove |
Director | Raf Wathion |
Production Company | Latcho Drom |