Frederik Dewispelaere
Freelance Flemish/Dutch copywriter at Vandekerckhove & Devos
Roma, Italy
TitleSleeping Pills
Agency
Campaign Sleeping Pills
Advertiser Pharmacia
Brand Foundation for Research and Prevention of Sickness
PostedDecember 1999
Product Public Interest
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story This public service commercial means to inform people with sleeping problems that there are solutions that don't lead to a sleeping pill addiction.
On-screen: Most people are scared of becoming dependent on sleeping pills.
Today, there are solutions which don't lead to dependence.
Talk to your doctors about them.
Media Type Television
Length
Market Belgium
Creative Director
Copywriter
Art Director
Director
Production Company

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