Vincent Raffray
Creative Director at Tonic Communications LLC
Dubai, United Arab Emirates
TitleKick
Agency
Campaign Kick
Advertiser Sony Corporation of America
Brand Wega
PostedNovember 2006
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Tagline make room for Wega
Story Two guys find an innovative way of getting rid of an old TV.
Philosophy A simple visual solution that could run in any market.
Problem Develop a spot that will run in various markets during the Fifa World Cup Soccer.
Result The ad was well loved by everyone who viewed it.
Media Type Television
Length
Market Zambia, Kenya, Uganda, Algeria, Nigeria, Iran, United Arab Emirates, Yemen
Production Company
Director
Creative Director
Copywriter
Art Director
Post Production

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