Todd Mackie
Partner & Chief Creative Officer at Broken Heart Love Affair
Toronto, Canada
TitleBaby Shower
Agency
Campaign It's A Girl
Advertiser Canadian Women's Foundation
Brand Canadian Women's Foundation
Date of First Broadcast/Publication 2012 / 7
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause. 
Media Type Television
Post Production
Voice
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Casting
Audio Post Production
Audio Post Production
Audio Post Production
Audio Post Production
Editor
Post Production
Line Producer
Director of Photography (DOP)
Executive Agency Producer
Executive Agency Producer
Director
Production Company
Strategic Planner
Account Executive
Account Supervisor
Account Director
Agency Producer
Agency Producer
Art Director
Copywriter
Associate Creative Director
Associate Creative Director
Creative Director
Creative Director

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