Title | Toboggan |
Agency | Modernista! |
Campaign | Toboggan |
Advertiser | General Motors Corp. |
Brand | Hummer |
Posted | December 2004 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story (original language) | The objetive of Tobbogan was to highlight the H2's family appeal, its off-road capabilities and have some fun during the holidays. The spot captures the emotions of a father as he takes his kids out for a little adventures and gets in a little over his head. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | You're a Mean One Mr. Grinch |
Post Production | The Mill New York |
Executive Creative Director | Lance Jensen |
Executive Creative Director | Gary Koepke |
Art Director | Gary Koepke |
Copywriter | Lance Jensen |
Creative Director | Joe Fallon |
Creative Director | Tim Vaccarino |
Art Director | Tim Vaccarino |
Copywriter | Joe Fallon |
Agency Producer | Julian Katz |
Executive Agency Producer | Charles Wolford |
Production Company | Independent Media |
Executive Producer | Susanne Preissler |
Director | Kathryn Bigelow |
Producer | Dominic Ferro |
Editing Company | Lost Planet |
Editor | Hank Corwin |
Post Production | Brickyard VFX |
Post Production | Verity Grantham |
Sound Design Company | Soundtrack Boston |
Sound Design Company | Brian Heidebrecht |
Telecine | Fergus McCall |