Grégoire Audidier

Grégoire Audidier

International Communication & Client Experience Strategy Director at Chanel Parfums Beauté
Courbevoie, France

About me

Il débute sa carrière en 1996 et rejoins successivement les équipes de planning stratégique de BDDP, Tequila Londres, TBWA, puis DDB Paris. Il devient en 2008 directeur du Planning Stratégique de Tribal DDB Paris puisest nommé Directeur des Stratégies Digitales de DDB. Il rejoint Isobar en 2012 à la tête du Planning Stratégique.

Brand planning, strategies and ideas /// on & off communication strategies /// integrated campaigns /// social strategies, e-PR, e-influence /// digital ecosystems design and animation /// digital platform development /// content strategies /// e-crm, e-commerce, m-commerce activations /// HR 2.0 and employee empowerment strategies /// product and service concept development /// audience and digitalized user journeys analysis /// on & off hydrid culture.

Main clients : Puig, Accor, BMW, Mini, Audi, Système U, Castorama, Adidas, Peugeot, Citroën, Michelin, Disney, J&B, McDonald's, SFR, Total, L'Oréal, Bouygues Telecom, TF1, Allianz, Brandt, GQ magazine, Lipton, INPES / Tabac, Loto, AOL, Club Internet, SIG...

Positions

International Communication & Client Experience Strategy Director at CHANEL PARFUMS BEAUTE
CHANEL
France
December 2016 - Present (7 years 3 months)
Global Communication and Client Experience Strategy:
Ad Campaigns, E-business, CRM, Digital campaigns and platforms, Social Media, Media, Press Relations and Infuence, POS Marketing, Standalone Retail, Training, International Coordination.
Managing Director in charge of Digital Strategies
Boulogne-Billancourt, France
September 2014 - Present (9 years 6 months)
Managing Director in charge of Strategies
DAN Paris
Boulogne-Billancourt, France
September 2014 - Present (9 years 6 months)
Deputy Managing Director / in charge of Strategies
Isobar
Paris, France
January 2014 - August 2014 (7 months)
Head of Strategy / Board member
Isobar
Paris, France
May 2012 - December 2013 (1 year 7 months)
Head of Digital Strategies
PARIS, France
September 2010 - June 2012 (1 year 9 months)
Account: McDonald's, Bouygues Telecom, Unilever / Lipton ...
Strategic Planning - Head of Digital Culture
PARIS, France
February 2010 - October 2010 (8 months)
In charge of DDB° digital culture development as part of the agency change project (DDB° Digital Culture Program / design and launch of the Digital Post (1500 readers/week) / DDB° Digital University (client digital training program).
Head of Strategic Planning
Paris, France
September 2008 - November 2009 (1 year 2 months)
Digital strategies for DDB and Tribal DDB clients, new business, agency management.
Senior Account Planner
PARIS, France
January 2003 - 2009 (6 years)
Accounts: Bouygues Telecom (strategic lead of the biggest DDB France client), Audi, AGF, Allianz, TF1, Brandt, Cinna, GQ Magazine, INPES / tabac, Club Internet, new business.
Account Planner
PARIS, France
2001 - 2003 (2 years)
Accounts: Loto, AOL, Bouygues Telecom, Lactalis, Selftrade, Kelkoo, new business.
Account Planner / Account Executive
Boulogne Billancourt, France
January 1998 - December 1999 (1 year 11 months)
Accounts: Mc Cain, Lu, Amora
Account Planner
TEQUILA\London
London, United Kingdom
June 1996 - January 1998 (1 year 7 months)
Accounts: 20th Century Fox, Clarks, Rothmans

Education

B

1996 (1 year)

Communication and marketing

1993 - 1996 (3 years)
Activities and Societies: Telescoop, the school TV channel (funder member of)

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