Title | Fresh |
Agency | Lowe DraftFcb |
Campaign | Fresh |
Advertiser | Van den Bergh Foods |
Brand | Yofresh |
Posted | December 2000 |
Product | Salad Dressing |
Business Sector | Soups, Stuffing, Cooked Sauces |
Tagline | Calvé Yofresh. For the lover of Fresh |
Story | It's a sunny day. People are hanging out on the stoops in front of their houses. We see a young man sitting at his electric organ composing a song. He repeatedly plays a tune that sounds vaguely familiar. As he's playing he also tries to come up with the lyrics: 'She's cool...', She's hot..., She's fine...'. When his girlfriend brings him a nice salad with a bottle of Yofresh Spicy Lemon salad dressing he is suddenly filled with inspiration he needs and sings 'She's fresh, fresh...exciting'. |
Media Type | Television |
Length | |
Market | Netherlands |
Creative Director | Aad Kuijper |
Creative Director | Pieter van Velsen |
Copywriter | Huub Lensvelt |
Copywriter | Stan Lommers |
Art Director | Ismael Ten Heuvel |
Art Director | Patrick de Zeeuw |
Production Company | Movie Ventures |
Director | Manu Coeman |
Agency Producer | Nathalie Moser |
Production Company Producer | Willem van den Brand |