| Title | The Swap |
| Agency | Publicis Italy |
| Campaign | The Swap |
| Advertiser | Renault |
| Brand | Renault Dacia |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Automotive |
| Story | Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium. Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place. Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view. |
| Media Type | Case Study |
| Length | |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Executive Creative Director | Cristiana Boccassini |
| Executive Creative Director | Bruno Bertelli |
| Creative Director | Francesco Martini |
| Creative Director | Alessandro Izzillo |
| Copywriter | Francesca Vitello |
| Copywriter | Michele Dell |
| Art Director | Laura Aondio |
| Art Director | Giorgio Luchetti |
| Digital Project Manager | Vittorio Cafiero |
| Account Manager | Simona Coletta |
| Account Manager | Giada Salerno |
| Account Manager | Benedetta Virga |
| Account Manager | Giulia Ratti |
| Agency Producer | Laura Pace |
| Production Company | Bedeschi Film s.r.l. |
| Director | Gigi Piola |
| Assistant Director | Alberto Poli |
| Director of Photography (DOP) | Maxime Alexander |
| Executive Producer | Federico Salvi |
| Production Company Producer | Martina Vanoli |
| Editor | Fabrizio Squeo |
| Advertising Manager | Paola Repaci |
More Work
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- BRAND:
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- AGENCY:
- Publicis Italy
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- BRAND:
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- AGENCY:
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