| Title | Populo Stupiditus |
| Agency | VML Brazil |
| Campaign | Help them go extinct |
| Advertiser | Jean-Michel's Cousteau Ocean Futures Brazil |
| Brand | Jean-Michel's Cousteau Ocean Futures Brazil |
| Posted | September 2015 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Help them go extinct. |
| Story | The idea goes opposite from the logic of wildlife preservation campaigns. It invites the society to collaborate to the extinction of a particular species: human beings who harm nature. |
| Media Type | |
| Executive Creative Director | Ruy Branquinho |
| Creative Director | Ruy Branquinho |
| Art Director | Celso Alfieri |
| Copywriter | Celso Alfieri |
| Art Buyer | Stephanie Wang |
| Photographer | Shutterstock |
| Art Buyer | Monica Beretta |
| Account Planner | Ana Kuroki |
| Account Manager | Heloisa Mattos |
| Account Manager | Pereita Guimarães |
| Photographer | Getty Images - Brazil |
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