Mark Tweddell
Copywriter at AMV BBDO
London, United Kingdom
TitleCino
Agency
Campaign Cino
Advertiser PepsiCo Inc.
Brand Pepsi Max Cino
Date of First Broadcast/Publication 2006 / 2
Business Sector Soft Drinks, Tonics
Philosophy Pepsi Max supported the launch of new cappuccino flavour Pepsi Max Cino with a 40" and 30" ad in February 2006. The unusual flavour is dramatised in advertising by showing a world where anything goes and it's great, hence seeing our hero at home in a world which has a grassed over street where people drive around on golf buggies or milk floats, grannies on space hoppers, a TV which houses a fish tank, etc.
Media Type Television
Length
Copywriter
Art Director
Account Planner
Media Planner
Director

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