SOS Notes App - "The Flying Notebooks"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

10262

Title	The Flying Notebooks
Agency	DENTSU CREATIVE
Campaign	The Flying Notebooks
Advertiser	Oxford
Brand	SOS Notes App
Date of First Broadcast/Publication	2015 / 8
Business Sector	Stationery & Office Supplies
Tagline	Your notebooks follow you everywhere.
Story	For students, the idea of having their notebooks follow them around is a powerful one. That’s why OXFORD, the leading European brand for notebooks and notepads, created the powerful new SOS Notes app. SOS Notes scans students’ physical notebooks and saves them to their smartphone or tablet as a PDF. To raise awareness of this proprietary app, OXFORD tapped gyro Paris to create the new “Flying Notebooks” campaign. gyro Paris touted OXFORD’s newest innovation by having OXFORD notebooks literally follow young consumers everywhere with the help of drones
Media Type	Digital
Length	72 seconds
Executive Creative Director	Pierre-Marie Faussurier
Executive Creative Director	Sébastien Zanini
Art Director	Aurélie Casimiri
Copywriter	Margaux Castanier
Business Director	Rebecca Cremonini
Account Executive	Marion Lasselin
Strategy Director	Zoë Sabourdy
Strategy Director	Evelyne Bourdonné
Media (Agency side)	Pascale Deneuter
TV Production	Yelena Nikolic
Head of TV	Romain Quirot
Production Company	FatCat Films