Title | Monkey |
Agency | Modem Media |
Campaign | Disappearing ads - Care for the Wild |
Advertiser | Care for the Wild |
Brand | Care for the Wild |
Posted | May 2005 |
Business Sector | Preservation of Monuments, Parks & Wildlife |
Tagline | You'll never see me again |
Philosophy | Therefore the idea behing this campaign is simple: the pop ups and banners themselves disappear unless the user interacts with them |
Problem | Care for the Wild International is committed to increasing public awareness about endangered species in Africa and Asia |
Media Type | Web Advertising/Banners |
Market | United Kingdom |
Creative Director | David Bryant |
Copywriter | Jeremy Garner |
Art Director | Belle Briggs |
Art Director | Sarah Yeh |