| Title | Bic (French) |
| Title (original language) | Bic |
| Agency | DDB Paris |
| Campaign | Nike Retro Basket |
| Advertiser | Nike |
| Brand | Nike |
| Posted | December 2005 |
| Product | Retro Basket |
| Business Sector | Shoes |
| Media Type | |
| Market | France |
| Creative Director | Sylvain Thirache |
| Art Director | Sylvain Thirache |
| Creative Director | Alexander Kalchev |
| Copywriter | Alexander Kalchev |
| Art Director | Tashi Bharucha |