| Title | Tunnel |
| Agency | RTS Rieger Team Werbeagentur GmbH |
| Campaign | Baustahlgewebe Structural Steel |
| Advertiser | Baustahlgewebe |
| Brand | Baustahlgewebe |
| Posted | May 2005 |
| Product | Structural Steel |
| Business Sector | Construction & Civil Engineering |
| Tagline | Soul of Concrete |
| Tagline (original language) | Die Seele des Betons |
| Story | The ads show the products of Baustahlgewebe (structural steel) which are normally hidden away in building and rise structural steel to stardom |
| Philosophy | The image campaign aims at positioning the company as the "soul of concrete" in two ways. Firstly the slogan refers to the products of Baustahlgewebe which bring an added value to concrete. Secondly the company itself is the "good soul" for concrete as it promotes his building material and puts it ahead of alternative building materials. |
| Media Type | |
| Market | Germany |
| Creative Director | Boris Pollig |
| Copywriter | Alexandra Simmen |
| Copywriter | Martin Uhl |
| Photographer | Michael Schnabel |
More Work
SEE ALLStadium
- BRAND:
- Baustahlgewebe
- AGENCY:
- RTS Rieger Team Werbeagentur GmbH
Barrage
- BRAND:
- Baustahlgewebe
- AGENCY:
- RTS Rieger Team Werbeagentur GmbH