| Title | St. Pauli Peeback |
| Agency | Digitas Pixelpark |
| Campaign | St. Pauli's Community of Interest: Peeback |
| Advertiser | St. Pauli's Community of Interest |
| Brand | St. Pauli's Community |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | In Hamburg, St. Pauli, it's peeback time. St. Pauli's Community of Interest (IG St. Pauli e.V.) initiated an action where frequented walls in the neighbourhood were sprayed with a superhydrophobic coating. This coating is so water-repellent that urine splashes right back. By doing so, we want to stop those who pee wherever they please. |
| Problem | With over 20 million visitors, St. Pauli is one of Germany’s most famous party districts. Public urination against walls is locally considered an enormous problem. This ruins the district’s image and pisses off local residents who love their rough-charmed district and who are known for their coarse sense of humor. That’s why we found a funny way to solve the problem and address people who pee against these walls – often drunk and not interested in bureaucratic warnings. We applied a super-hydrophobic coating to highly frequented walls. The coating is so water-repellant that urine splashes right back. This makes for wet pants and shoes – and has since caused a change in behavior, because drunks are brought to reason right where the problem happens. As the video went viral on the internet, saw global media coverage and became worldwide news in a fun and engaging discussion, residents reported that the peeing incidents have reduced. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Timm Weber |
| Creative Director | Philipp Hentges |
| Creative Director | Felipe Franco |
| Post Production | Markenfilm Crossing GmbH |
| Director | Alexander Steinhoff |
| Film Production | Markenfilm Crossing GmbH |
| Music | INFECTED Postproduction GmbH |
| Sound | INFECTED Postproduction GmbH |
| Account | Nicole Grupski |
| Executive Producer | Oliver Hac |
| Producer | Susan Barenberg |
More Work
SEE ALLSubtitled
- BRAND:
- Gauloises
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)