| Title | Madonna |
| Agency | Fischer&Friends |
| Campaign | One less |
| Advertiser | SWU |
| Brand | SWU Movement |
| Date of First Broadcast/Publication | 2012 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | One less "Like a Virgin" can save up to 33 liters of water. Leave your inner singer out of the shower. |
| Media Type | |
| Art Director | Jimmy Duarte |
| Art Director | Diogo Mello |
| Creative Director | Daniela Ribeiro |
| Creative Director | Diogo Mello |
| Photographer | Daniel Klajmic |