| Title | Balloons |
| Agency | Loducca |
| Campaign | Balloons |
| Advertiser | MTV |
| Brand | MTV |
| Posted | July 2011 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | MTV Brazil was undergoing several transformations. The generation who had grown up with the station was giving way to a younger one, with new references. Our greatest challenge was to show the historic importance of MTV to these new viewers, while showing a path to be followed, signalling the ever pioneering character of the station. |
| Result | The film was shown on several movie theatres and on MTV itself, generating thousands of comments on specialized websites and definitely positioning MTV as the station where music never stops. |
| Media Type | Packaging, Branding & Design |
| Creative Director | Guga Ketzer |
| Creative Director | Cássio Moron |
| Creative Director | Marco Monteiro |
| Creative Director | Pedro Guerra |
| Copywriter | Dulcídio Caldeira |
| Account Director | Sabrina Spinelli |
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