| Title | Toasts |
| Agency |
Libre MullenLowe
|
| Campaign |
Without Crepes - Ecusson CSR CCLF
|
| Advertiser |
CSR
|
| Brand |
Ecusson
|
| Date of First Broadcast/Publication |
2006 / 6
|
| Business Sector | Beers, Ciders, Lagers
|
| Tagline | Cider who exists without crepes |
| Tagline (original language) | Le cidre qui sait vivre sans les crêpes |
| Story | Dead nature symbolised by food which can be consumed with cider (represented in a crepes making universe ). |
| Story (original language) | Nature morte stylisée d'aliments pouvant être consommés avec du cidre représenté dans un univers de fabrication de crêpes. |
| Problem | Get the cider Ecusson out of the usual crepes / cider association, give new ideas of cider consommation because Ecusson is the cider which gives the mood to drink cider otherwise. |
| Problem (original language) | Sortir le cidre Ecusson de l'association habituelle crêpes/cidres. Inspirer, donner de nouvelles idées de consommations du cidre parce qu'Ecusson est le cidre qui donne envie de boire du cidre autrement. |
| Media Type |
Print
|
| Market | France |
| Managing Director |
Jean-Louis Roché
|
| Account Director |
Véronique Dubois
|
| Account Manager |
Marion Nadaud
|
| Account Planner |
Sébastien Genty
|
| Account Planner |
Sophie Spréafico
|
| Creative Director |
Claire Ravut
|
| Creative Director |
Stéphane Renaudat
|
| Art Director |
Philippe Foliard
|
| Copywriter |
Juliette Santini
|
| Photographer |
Peter Lippmann
|
| Advertising Manager |
Christine Ball
|
| Advertising Manager |
Stéphanie Baeza
|
