| Title | James and Wilf |
| Agency | Cheil London |
| Campaign | James Corden and his alter ego Wilf launch Samsung Galaxy |
| Advertiser | Samsung |
| Brand | Samsung Mobile |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Mobile Telephones & tablets |
| Story | Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. |
| Philosophy | The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. |
| Media Type | Television |
| Length | |
| Editorial Company | Whitehouse Post |
| Grade | Absolute Post |
| Sound Mix | Wave Studios |
| COO | Matt Pye |
| Business Director | Andrew Boatman |
| Account Manager | Fraser Campbell |
| Head of TV and Content | Nana Bempah |
| Production Assistant | Claire Sharp |
| Global Chief Creative Officer | Malcolm Poynton |
| Creative Director | Jim Eyre |
| Art Director | Jim Eyre |
| Creative Director | Dave Newbold |
| Copywriter | Dave Newbold |
| Production Company | Fulwell 73 Production |
| Production Company | RadicalMedia |
| Director | Rosey |
| Executive Producer | Ben Schneider |
| Producer | Tommy Turtle |
| DP | Colin Watkinson |
| Production Designer | Tom Foden |
| Editor | John Smith |
| Assistant Editor | Gary Bowyer |
| Executive Producer | Kayt Hall |
| Producer | Antonia Porter |
| Producer | Belinda Grew |
| Flame Operator | Dave Smith |
| Color Correct | Matt Turner |
| Mix | Ed Downham |
| Producer | Rebecca Boswell |
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