Mercedes-Benz - "Father's Day"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

10417

Brand: Mercedes-Benz
Country: France

Advertiser: DaimlerChrysler

Title	Father's Day
Title (original language)	La Fête des Pères
Agency	CLM BBDO
Campaign	Father's Day
Advertiser	DaimlerChrysler
Brand	Mercedes-Benz
Date of First Broadcast/Publication	2006 / 6
Business Sector	Cars
Philosophy	The father day was the occasion to remind that several men still dream of these little Mercedes jewels, using an advertising in the "Equipe "newspaper of the 18th june, it's a wink for gifts given to fathers on that day.
Philosophy (original language)	La fête des pères était l'occasion idéale de rappeler avec le sourire que les petits bijoux Mercedes continuent de faire rêver plus d'un homme, au moyen de cette annonce dans l'Equipe du 18 juin, clin d'oeil complice aux éternels cadeaux offerts aux papas.
Problem	Even if the launching of the Mercedes Class A & B was successfull, and enabled Benz to get closer of its consumers, the dream part of the brand is still embodying by these exception models, the most exclusive of them being the SLR McLaren.
Problem (original language)	Même si les lancements à succès des Classes A et B ont permis à Mercedes-Benz de se rapprocher des consommateurs, la part de rêve automobile présente dans la marque reste fortement incarnée par ses modèles d'exception, le plus exclusif d'entre eux étant la SLR McLaren.
Media Type	Newspaper
Market	France
Advertising Manager	Bertrand Saugnac
Advertising Manager	Laurence Courbin
Advertising Manager	Valérie Reinhardt
Account Manager	Marie-Pierre Benitah
Account Manager	Séverine Autret
Account Manager	Charlotte Baudry
Copywriter	Olivier Moine
Art Director	Sandra Antonios