Adrian Ely
Creative Director at BMF
McMahons Point, Australia
TitleGmail Art
Agency
Campaign Gmail Art
Advertiser Google
Brand Google
PostedOctober 2008
Product Email service
Business Sector Other Online Services
Story This is an instructional video to demonstrate the unique benefits of Gmail. The advanced technology and design of Gmail means the interface is more intuitive and easier to use because it is based on insights of how humans interact. To demonstrate this "human-ness" we created a giant human based interface where people unfolded the windows, moved the cursors, typed the text and loaded the page.
Media Type Web Film
More Information www.youtube.com/watch?v=BNw1WHVE8QY
Creative Director
Art Director
Copywriter
Director

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