Title | China |
Agency | FCB Lisbon |
Campaign | Flags - Grande Reportagem |
Advertiser | Grande Reportagem Magazine |
Brand | Grande Reportagem Magazine |
Posted | January 2005 |
Product | Weekly Magazine |
Business Sector | Newspapers, Magazines, Books |
Tagline | Meet The World |
Story | We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied. |
Philosophy | We first came with the concept: Meet The World. After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied. |
Problem | Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters. We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it. |
Media Type | Magazine |
Market | Portugal |
Copywriter | Icaro Doria |
Art Director | João Roque |
Creative Director | Luis Silva Dias |
Creative Director | Duarte Pinheiro de Melo |
Account Supervisor | Andrea Valenti |