| Title | World Cup Draw |
| Agency | Africa |
| Campaign | World Cup Draw |
| Advertiser | Itaú Unibanco |
| Brand | Itau Bank |
| Date of First Broadcast/Publication | 2013 / 11 |
| Product | Institutional |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Itau, the Brazilian national soccer team and Fifa 2014 World Cup’s official bank launched the film "World Cup Draw", which realistically recreates the official FIFA event in a production involving 500 extras and more than 100 advertising professionals. The film, produced by Agencia Africa, treats the tension and expectations that accompany the World Cup group raffle with light-hearted humor. The plot shows the moment when people from various countries, in front of the TV or computer, watch to see what the destiny of their country will be, hoping and cheering that their country will not fall into the same group as Brazil. Thus avoiding a match against a powerful nation of 200 million fans. The production relies on two endings that show the reaction of different nationalities to the news that they are in Brazil's group. |
| Media Type | Television & Cinema |
| Length | |
| Market | Brazil |
| Executive Creative Director | Sergio Gordilho |
| Creative Director | Sergio Gordilho |
| Creative Director | Ricardo Chester |
| Creative Director | Jeferson Rocha |
| Creative Director | Augusto Moya |
| Copywriter | Ricardo Chester |
| Art Director | Jeferson Rocha |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Alessandra Pais |
| Director of Photography (DOP) | César Charlone |
| Art Director | Marcos Cavalheiro |
| Editor | Fernanda Bernardino |
| Editor | Fernando Stutz |
| Post Production | O2 Filmes |
| Sound Production | Voicez Producoes Sonoras |
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