Title | Woman |
Agency | FCB Lisbon |
Campaign | Fences |
Advertiser | Conselho Portugues para os Refugiados |
Brand | CPR |
Posted | May 2007 |
Product | VII International Refugee Congress |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Tagline | For how long can 20 million lives be kept on hold |
Story | Create awerness to the refugee problem worldwide and ask people to participate in the congress |
Philosophy | We a tv commercial and posters that showed people in refugge camps near a fence that instead of the normal net pattern it has illustrations that represent what they could've been doing if they were not prisioners of a political solution |
Problem | Bring maximum attendance to the congress |
Result | The congress was a success with a lot of attendees. |
Media Type | |
Market | Portugal |
Copywriter | Aline Arantes |
Photographer | Rui Carvalho |
Production Company Producer | Heitor Estudios |
Advertising Manager | Monica Frechaut |
Creative Director | Duarte Pinheiro de Melo |
Art Director | Will Silva |
Executive Creative Director | Luis Silva Dias |
Account Director | Andrea Valenti |