Title | Paper Folding |
Agency | DDB Paris |
Campaign | Paper Folding |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 1999 / 11 |
Product | Polo |
Business Sector | Cars |
Tagline | Polo |
Story | A man folds a piece of paper and tears it up. Then, he takes another sheet of paper and folds it again and again. The paper is very small. He tries to tear it up and he can't. Super: smaller doesn't necessarily mean more fragile. |
Media Type | Television |
Length | |
Creative Director | Christian Vince |
Copywriter | Alexander Kalchev |
Art Director | Samuel Kadz |
Agency Producer | Vasseur ingrid |
Director | Sadry Adhamy |
Production Company | Why us? |