Steve Yee
Executive Creative Director at The Wonderful Agency
El Segundo, United States
TitleWorld's Largest Coupon
Agency
Campaign Legendary
Advertiser Jack in the Box Inc.
Brand Jack in the Box
Date of First Broadcast/Publication 2015 / 3
Business Sector Restaurants & Fast Food
Story The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon.
Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon. 
Media Type Promotion & Event
Length
Group Creative Director
Line Producer
Founder & Chairman
Group Creative Director
Director of Broadcast
Group Account Director
Chief Creative Officer
Editing Company
CMO & SVP Menu Innovation & Execution
VP Menu Strategy & Innovation
Communications Manager
Director of Innovation & Social Engagement
Innovation Project Manager
Social Media Manager
Senior Art Director
Senior Copywriter
Director of Print Services
Account Director
Account Coordinator
Senior Project Manager
PR Agency
Founder & CEO
EVP and General Manager, Western Region
Production Company
Executive Producer
Line Producer
Sales Representative
Printer of Coupon
Managing Director / Editor
Cinematographer Art Castle
Producer

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