Kenny Solomon
Executive Producer at Spot Welders
Los Angeles, United States
TitleSmall Breakthrough
Agency
Campaign Small Breakthrough
Advertiser Mitsubishi Motors of North America
Brand Mitusbishi Mirage
Date of First Broadcast/Publication 2016 / 8
Business Sector Cars
Philosophy Integrated production company Big Block partners with agency 180 LA to showcase the advanced technology of Mitsubishi’s All-New Mirage G4 and next generation Mirage with a four-spot campaign directed by Shaun Collings. Collings showcases his eye for design for the series of ads, using CG-technology to highlight the Mirages’ cutting-edge capabilities, including new levels of fuel efficiency, an industry-leading warranty and support for Apple Car Play and Android Auto.Collings and the team at Big Block utilized a real-world camera techniques within their CG environment to retain a sense of weight and realism throughout the spots. The Big Block team explored over a hundred camera moves to find the right balance that would showcase the Mirage in a whole new way, while also maintaining true mobile phone-inspired camera movements and reflections. Due to the unique camera angles the team had to construct a series of new cg lighting rigs to animate harmoniously with new camera motions.“It was a joy to work with the 180 LA team who strove to capture the most unique way to highlight true innovation,” said Collings. “Having everyone in the edit bay on delivery day with smiles all around is a perfect way to sum up the project.”In addition to the live action shoot, Big Block collaborated with 180 LA on the design and animation. Collings has been enlisted by other high-tech brands including Nike, ESPN and Under Armour. 
Media Type Television & Cinema
Length
Soundtrack Nosaj Thing
CCO
ECD
ECD
Creative Director
Associate Creative Director
Copywriter
Art Director
Head of Production
Executive Producer
Account Director
Account Manager
Production Company
Director
Executive Producer
Head of Production
Producer
CG Artist
CG Artist
Modeler
Compositor
Compositor
Editorial
Mix
Mix

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