Title | Painting |
Title (original language) | Peinture |
Agency | Publicis Conseil |
Campaign | Painting |
Advertiser | Sara Lee |
Brand | Dim |
Posted | April 2000 |
Product | Absolu |
Business Sector | Lingerie, Underwear, Pajamas |
Tagline | Absolu. The naked sensation by DIM. |
Tagline (original language) | Absolu. La sensation nue de DIM. |
Story | Black and White. A woman's hand is painting a boxers on a man's buttocks. This underwear is so comfortable that you feel like you are wearing nothing. Girl gives a slap on the painted buttocks. Leaves hand impression with logo. The man is dancing. |
Story (original language) | Noir et blanc. Main femme peint caleçon boxer sur fesses de beau mec. Peinture. Pinceau. Nudité homme. Sourire. Pour sous vêtement aussi confortable que si on ne porte rien. Sensation. Fille met claque sur fesses peintes. Fessée. Laisse empreinte main avec logo. Homme danse. |
Media Type | Television |
Length | |
Market | France |
Production Company | LA PAC Paris |
Creative Director | Bernard Guillon |
Creative Director | Véronique de Surmont |
Copywriter | Véronique de Surmont |
Art Director | Bertrand Guillon |
Director | Bettina Rheims |
Production Company Producer | Alain Bernard |
Agency Producer | Christine Clerc |