Title | Boy/Fluorescent Tube |
Title (original language) | Chico/Fluorescente |
Agency |
China
|
Campaign |
Recycling Campaign
|
Advertiser |
Ambilamp
|
Brand |
Ambilamp
|
Date of First Broadcast/Publication |
2011 / 2
|
Business Sector | Institutional/Public Interest/Non-Profit Org.
|
Tagline | Now, you know what to do with it |
Tagline (original language) | Ahora ya sabes qué hacer con ella |
Problem | AMBILAMP is a non-profit association composed of over 100 companies, representing 90% of the producers of lamps.With this campaign, the Spanish association aims to inform citizens about the collection and recycling of light bulbs and fluorescent tubes, promoting the use of recycling containers provided for such purpose. |
Problem (original language) | AMBILAMP es una asociación sin ánimo de lucro integrada por más de 100 empresas, que representan el 90% del mercado de productores de lámparas. Con esta campaña, la asociación española pretende informar a los ciudadanos sobre la recogida y el reciclado de las bombillas de bajo consumo y fluorescentes, promoviendo el uso de los contenedores de reciclaje habilitados para ello. |
Media Type |
Television
|
Soundtrack | Pasion |
Producer |
Mario Padilla
|
Executive Producer |
Tay Sanchez
|
Sound Design Company |
Sonodigi
|
Music Composer |
Rodrigo Leao
|
Director of Photography (DOP) |
Borja Lõpez
|
Director |
Mireia Pujol
|
Production Company |
Wind Productions
|
Account Manager |
Marta Aguirrezabal
|
Account Manager |
Luisa Orozco
|
Account Manager |
Estafania Piñeiro
|
Creative Team |
Rafa Antón
|
Creative Team |
China S.L.
|
Creative Team |
Pablo González de la Peña
|
Creative Team |
Pablo Gutiérrez
|
Advertising Manager |
David Horcajada
|
Advertising Manager |
Clara Pérez
|