Rafa Antón
Creative Director at China
Madrid, Spain
TitleBoy/Fluorescent Tube
Title (original language)Chico/Fluorescente
Agency
Campaign Recycling Campaign
Advertiser Ambilamp
Brand Ambilamp
Date of First Broadcast/Publication 2011 / 2
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Now, you know what to do with it
Tagline (original language) Ahora ya sabes qué hacer con ella
Problem AMBILAMP is a non-profit association composed of over 100 companies, representing 90% of the producers of lamps.With this campaign, the Spanish association aims to inform citizens about the collection and recycling of light bulbs and fluorescent tubes, promoting the use of recycling containers provided for such purpose.
Problem (original language) AMBILAMP es una asociación sin ánimo de lucro integrada por más de 100 empresas, que representan el 90% del mercado de productores de lámparas. Con esta campaña, la asociación española pretende informar a los ciudadanos sobre la recogida y el reciclado de las bombillas de bajo consumo y fluorescentes, promoviendo el uso de los contenedores de reciclaje habilitados para ello.
Media Type Television
Soundtrack Pasion
Producer
Executive Producer
Sound Design Company
Music Composer
Director of Photography (DOP)
Director
Production Company
Account Manager
Account Manager
Account Manager
Creative Team
Creative Team
Creative Team
Creative Team
Advertising Manager
Advertising Manager

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