Title | Sea Raiders |
Agency | Cliff Freeman & Partners |
Campaign | 1 vs. 42 - Nascar on Fox |
Advertiser | Fox Broadcasting Company |
Brand | Fox Sport |
Posted | March 2005 |
Product | Nascar on Fox |
Business Sector | TV/Radio Programs & Stations |
Tagline | 1 vs. 42 |
Story | A dark stormy night at sea with 50-foot waves is the setting for the third spot titled, Sea Raiders. Nascar superstar, Jeff Gordon, plays a sea commander whose ship has been attacked by pirates. Undeterred by the odds against him, Jeff Gordon defends his ship with everything he has. Every spot ends with the same titles: 1 vs. 42. Welcome to Nascar Nation. |
Philosophy | The premise of the campaign, 1 vs. 42, is based on how Nascar drivers "battle it out" and compete against 42 other drivers on race day. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Art Director | Paul Caiozzo |
Copywriter | Laura Fegley |
Agency Producer | Claire Grupp |
Director | Joseph Kahn |
Copywriter | Adam Kanzer |
Creative Director | Dan Morales |
Copywriter | Dan Morales |
Art Director | Jamie Overkamp |
Production Company | HSI |
Animation Effects | X1 EFX |