Jamie Overkamp
Creative Director at Elite Media
Chicago, United States
TitleSea Raiders
Agency
Campaign 1 vs. 42 - Nascar on Fox
Advertiser Fox Broadcasting Company
Brand Fox Sport
PostedMarch 2005
Product Nascar on Fox
Business Sector TV/Radio Programs & Stations
Tagline 1 vs. 42
Story A dark stormy night at sea with 50-foot waves is the setting for the third spot titled, “Sea Raiders.” Nascar superstar, Jeff Gordon, plays a sea commander whose ship has been attacked by pirates. Undeterred by the odds against him, Jeff Gordon defends his ship with everything he has. Every spot ends with the same titles: “1 vs. 42. Welcome to Nascar Nation.”
Philosophy The premise of the campaign, “1 vs. 42,” is based on how Nascar drivers "battle it out" and compete against 42 other drivers on race day.
Media Type Television & Cinema
Length
Market United States
Art Director
Copywriter
Agency Producer
Director
Copywriter
Creative Director
Copywriter
Art Director
Production Company
Animation Effects

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