Andy McLeod
Director at Rattling Stick
London, United Kingdom
TitleTurncoat
Agency
Campaign Turncoat
Advertiser Perfetti Van Melle
Brand Mentos®
Date of First Broadcast/Publication
Product UP2U
Story

We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”. 

Problem <p>In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you.<span> </span></p>
Media Type Television
Agency Producer
Creative Director
Creative Team
Creative Team
Advertising Manager
Other
Other
Other
Production Company
Director
Producer
Director of Photography
Post Production
Post Production
Editor
Editing Company
Sound
Sound Wave Studio
Music
Other

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started