Title | The Black Mamba |
Agency | Wieden + Kennedy |
Campaign | The Black Mamba |
Advertiser | Nike |
Brand | Nike Basketball |
Posted | February 2011 |
Product | Kobe VI |
Business Sector | Sportswear |
Story | Nike and Wieden + Kennedy are launching the new Kobe VI shoe with director Robert Rodriguez. Kobe Bryant, Bruce Willis, Danny Trejo and others were cast in a short film entitled The Black Mamba. It is being produced by Nike Basketball and Rodriguez will direct. The film will be released during NBA All-Star Weekend |
Media Type | Web Film |
Market | United States |
Creative Director | Alberto Ponte |
Creative Director | Ryan O'Rourke |
Copywriter | Sheena Brady |
Copywriter | Brandon Pierce |
Art Director | Mike Warzin |
Agency Producer | Erin Goodsell |
Account Director | Jason White |
Account Director | Karrelle Dixon |
Account Manager | Ryan Johnson |
Account Executive | Lauren Rodwell |
Account Executive | Dino Xu |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Executive Agency Producer | Ben Grylewicz |
Production Company | RadicalMedia |
Director | Robert Rodriguez |
Editing Company | Rock Paper Scissors |